Let's talk about persuasion, intellectual honesty, and how we should toe the line.
The "Have a Recommendation" part is really resonate with me.
When we truly know the "why" and have a clear picture about "decision space" (the range of actions the business team could potentially take), it's easier to craft more precise recommendation. Stakeholder's attention is a scarce resource and we can't just waste it by having poorly crafted analysis.
Great post as always, Robert!