The data space is so interesting distracting right now. Our field is rapidly evolving, and consensus has been difficult to attain on nearly every facet of our domain: best practices for doing the work, organizational structure and operating guidelines, optimal tooling setups. And as we navigate the ambiguity of how we should be doing things, it grows increasingly difficult to keep in mind why we’re doing those things.

• We build endless dashboards, without offering interpretation.

• We write elegant SQL, without asking why.

• We construct vast networks of data models, without considering impact or ROI.

As data people, we're in a uniquely powerful position: our technical chops give us privileged access to a world of knowledge invisible to anyone else. Yet we too often focus on more on building skyscrapers in our little world, rather than getting actionable knowledge out of it. Over the past few years in particular, it feels as if there's been a growing rift between popular discourse in data and our raison d’être: driving business impact with data.

This newsletter is our attempt to rectify this. Here, impact will always be top of mind

Welcome to Win With Data.

Or follow us on social media:

• LinkedIn

• Twitter

Other things

If you’re based in the San Francisco Bay Area, we’re hosting a casual data community meet-up this Thursday, December 1st. Drop me a line if you want me to add you to the list/a calendar invite!